Which target rate is best? What are your competitors doing to win over your prospective borrowers? Recently, Sales Boomerang developed Loan Loss Reporting, an innovative tool that allows mortgage lenders to see the “truth” behind their performance with their database. What if you had a tool that gives you a rundown of what went sideways between you and your borrowers, and tells you exactly how much business you would have earned if you improved your strategy? In fact, 85% of your active borrowers will leave you every year. It’s no secret that loan officers have faced notoriously low retention rates since, well, forever. Check out our award-winning customizable content here. Once an alert arises, our users can employ set-it-and-forget-it communication workflows that deliver the right messaging at the right time.
#Sales boomerang update#
The Sales Boomerang and Surefire integration delivers timely and relevant alerts to both borrowers and loan officers (and assistants if desired) when a contact has an update to credit increases, home equity, loan rates, life events, a mortgage inquiry, and a new listing. When lenders upload leads, the contact information is automatically shared with Sales Boomerang, leaving no borrower forgotten and no opportunity overlooked. The platform prepares loan officers to have strategic discussions, transforming lenders from purveyors of price to providers of advice, while offering compatibility with lender tech stacks, according to the company.ĭesigners said TrustEngine’s platform also automatically measures conversion at the branch and individual level across various loan types and borrower outreach strategies.For starters, there’s no learning curve since the entire process is housed in Surefire. Designers say it also equips mortgage advisors with scripts and presentations that show borrowers their best loan options based on their unique financial situation, credit profile and life stage.
TrustEngine’s platform also offers behavior analysis to generate granular borrower segments and predict mortgage loan needs, facilitating more relevant borrower outreach. “This groundbreaking solution will help lenders become lifelong champions for borrowers by gaining access - for the first time in history - to the kind of world-class customer intelligence leveraged by global leaders like Apple, Microsoft and Amazon.” “We are thrilled to debut our new name and our Borrower Intelligence Platform on the same day,” TrustEngine CEO Rich Harris said in a release. TrustEngine’s BIP aims for increased loan applications, customer loyalty and team performance by collecting, enhancing and analyzing borrower data prescribing actionable borrower opportunities pacing opportunity delivery guiding compelling borrower and loan officer interactions that convert and providing comprehensive performance measurement and refinement.
The new name takes effect immediately and coincides with the beta release of the TrustEngine Borrower Intelligence Platform (BIP), a solution that wraps around the entire mortgage tech stack to drive volume by identifying loan opportunities and engagement strategies tailored to each borrower’s needs. Sales Boomerang and Mortgage Coach today announced their union under the new name TrustEngine, an identity that leadership said embodies the merged organization’s vision to help lenders drive undeniable value as clients’ trusted financial advisors.
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